Web Design is all about the user, the devices and the systems they use. It is about fluidity, purpose and response; “Hi, this who we are, this is our purpose, please click here or here to learn more”. A good website will meet all of these criteria and have it’s effectiveness measured. As with all “machines”, whether virtual or real, you need to keep them finally tuned and filled with “gas” that keeps it moving forward. Keeping with the analogy a great design can be a head turner while under the hood a highly tuned performance engine runs smoothly. In the garage are the mechanics pouring over every detail, tweaking a connector there and bolting on the newest tech here.